Pre-pandemic, we hosted a webinar that talked about the lucrative nature of the pre-owned market and ways in which dealers can benefit from capitalizing on the used-vehicle industry. Even in today’s new normal, the world of powersports is still experiencing a surge due to remote work, the COVID-friendly nature of these vehicles, and the craving to get out in the open amidst quarantine and stay-at-home orders.
If you haven’t had a chance to view the webinar yet, check it out here!
More of a visual learner? Here is a full summary recapping all that was covered.
The moral of the story is: there are always ways to get creative when it comes to selling. Know your audience, know which markets are attracting what audiences, and get smart with marketing yourself, your dealership, and your products.
If you are looking for more tips on how to achieve success in today’s climate, check out this handy guide to selling during a pandemic based off of the discussions between Gart Sutton and Jason Duncan from our most recent webinar last August.